JANUARY 3, 1871: OLEO OLEO OXEN FREE

It’s the tenth day of Christmas and True Love is on a roll.  His gift is on a jump: ten lords a-leaping, leaping here, leaping there, leaping everywhere — leaping over French hens, over geese, over swans. Leaping . . . oh no, cover your eyes.    During a Zoom conference with the tenth ghost of Christmas, Scrooge relives some of the happier moments of his career, evicting widows in the dead of winter, sending orphans off to workhouses, oh how jolly.

Oleo Oleo Oxen Free

In 1871 Henry Bradley received a patent for an amorphous concoction of cottonseed oil and animal fats that had the appearance, texture and perhaps the taste of silly putty. He called his creation oleomargarine (margarine to its close friends) to be used as a substitute for butter.
While Real Butter from Real Cows had a pleasant yellow color, Bradley’s faux butter was a stark, pasty white, lard look alike that turned a lot of people off. No one spreading this white stuff on their toast would ever dream of exclaiming “I can’t believe it’s not butter.”

The answer, of course, was to color the stuff to make it look like Real Butter. But not so fast. It seems that discontented cows saw yellow margarine as a threat to the butter industry.  They rose up and secured legislation prohibiting the sale of yellow margarine.  Ever the outlier, New Hampshire went so far as to require pink-colored margarine.

Margarine manufacturers used various tactics to bring color to their products. One of the oddest was a method devised by the W.E. Dennison Co. that used a capsule of yellow dye inside a plastic baggie of margarine The consumer would knead the package, breaking the capsule, allowing the dye to eventually spread throughout the margarine. Some consumers were still kneading their first lump of margarine when, in 1955, the ban on yellow margarine was lifted. Today margarine remains a glorious shade of yellow, and the naked eye cannot tell it from Real Butter. It does still taste like silly putty, however.

Of course the biggest difference between Real Butter and that phony stuff is cows or the lack of them.  Cows are warm and cuddly.  And they’re fun.  Just ask Gary Larson.

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A writer of fiction and other stuff who lives in Vermont where winters are long and summers as short as my attention span.

2 thoughts on “JANUARY 3, 1871: OLEO OLEO OXEN FREE

  1. Just think how much better those Spaghetti Westerns would have been with Rex Allen heading the casts.

    They could have named him the Arrivederci Kid, instead of the Arizona Kid.

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