OCTOBER 17, 1814: THIS ROUND’S ON ME

An unfortunate incident involving beer – aged porter to be precise – occurred in London back in 1814.

The central London parish of St Giles was, as slums go, one of the slummiest.  Although it has since been rather gentrified with theaters, Covent Garden and the British Museum nearby, it was then mostly squalid housing where immigrants crowded into its ramshackle buildings, often more than one family to a room. Near one end of the parish stood the massive Meux and Company Horse Shoe Brewery, its giant vats filled with thousands of gallons of aging porter.

One particular vat which held over 135,000 gallons had seen better days. Like the shanties surrounding the brewery, it suffered from age, and on October 17 it succumbed, bursting and letting loose enough precious liquid to give all of St. Giles and then some a pretty good buzz, although the fury with which it was released made tippling difficult. Like giant shaken cans of beer, nearby vats ruptured and joined the game of dominoes.

Within minutes the brick structure that was the Meux and Company Horse Shoe Brewery was breached, and the deluge roared down Tottenham Court Road, flinging aside or burying in debris anyone or anything in its path.

Homes caved in. A busy pub crumbled, burying a buxom barmaid and her ogling patrons for several hours.  All in all, nine people were killed by drink that day. Those who didn’t lose their lives lost everything they owned to evil alcohol. Soon after the suds subsided, survivors rushed in to save what they could of the precious brew, collecting one or more for the road in pots and cans.

St. Giles smelled like the morning after a particular robust party for weeks. The brewery was later taken to court over the accident, but they pleaded an “Act of God,” and the judge and jury bought it, leaving them blameless. The brewery even received reparations from the government.  God, it would seem, has a soft spot for brewers.

I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer. ~ Abraham Lincoln